When It Comes TO SEO, Content Is King, Prince and Duke

Many things and personages have been King over the centuries.

The Cowardly Lion, of course, and Elvis and Kong come to mind. Cotton was once King and let’s not forget the indefatigable Henry VIII.

But time has run on these petty potentates and there is now a new King.

Content is King, God save the King.

The rapidly evolving black art that is SEO (or Search Engine Optimization and the efforts to place your website on page 1 of Google, Bing, Yahoo or your search engine of choice) breaks down into a two-pronged attack on those that determine your website’s place in the realm. Content represents one phalanx of the attack and back-linking represents the other.

Both elements of SEO are very important and, without doubt and many protestations to the contrary, Content is the more important of the two.

So, what is this thing called Content:

- Content is the banner that a retailer on Main Street would have placed in his window 50 years ago: “Special 4th of July Sale On All Appliances – Come In And Ask About The Savings”;

- Content is the sign on the windshiled of a used car that attracts customers that drive by the lot: “Two Seater For Sale – Only $10K !!!”; and,

- Content is the poster on a telephone pole that invites one and all to visit your newly opened shop: “You can’t beat the prices at Dave’s Tires on Oak Street – Hurry Down – You’ll Be Glad You Did”.

The internet and ecommerce do not change the underlying rules of retail. Customers want to buy “stuff”, retailers want to sell “stuff” and the final arbiter is the cost of the “stuff” for sale.

So how do you optimize Content on your website so that customer’s will know about your “stuff”:

- Never, ever and never again use duplicative content descriptions for the products that you sell on your website. If the manufacturer describes your widget as a “2 pound, red widget with a light on top”, be at least minimally creative and describe the product on your website as a “red widget that can accommodate a light on top and weighs in at 2 pounds”;

- Take the time to support each product or service that you sell on your website with rich, descriptive text that highlights special attributes and uses for the product. “The shed is made with plastic and it is strong” is not as inviting as “this extremely, durable plastic storage shed is very popular for…”. Adjectives, nouns instead of pronouns and more descriptions than less will indeed win the day; and,

- Write articles. Write lots and lots of informative, critical, humorous and inviting articles that put ample meat on the bones of your product offerings, your service offerings and your marketplace in general. Write interesting articles that are embedded within the architecture of your website, write unique blogs that link back to your website and write precise articles for websites such as Ezine.

Content is the flag on the mast of the ship. It is the telltale that attracts the search engine bots that are travelling the same stormy seas enroute to the same distant ports. The larger and brighter the telltale, the sooner the bots will espy your ship and recognize the value of its cargo.

Let Content be the King of your website’s Hill.

Come visit us at My Business Assistant if you are interested in enhancing the Content creation for your website! Let us be your Website Assistant.

About the Author

Dave Otfinoski, CEO of My Business Assistant or “MBA”, has more than twenty-five years of executive, hands-on experience with small and mid-sized businesses. As CEO of MBA, Dave manages a team of experienced virtual assistants who have extensive expertise in the realms of small business operations, bookkeeping services, website design, SEO, content creation and call center operations. Outstanding client service and quality performance are the hallmarks of both My Business Assistant and the MBA team. We look forward to providing you with the Virtual Assistance that you may require to enhance your own business strategies. Please feel free to contact us at http://www.MyBusinessAssistant.com or call us at 800.993.9622 with any questions or inquiries that you may have.