What Can Make Your Small Business Marketing Click Every Single Time

What makes some promotional campaigns click like crazy and what makes some well-designed ones, born to hit the bull’s eye perish without notice. It is always attributed to face-saving reasons like change in customer’s buying patterns, competitor’s superior products, budget constraints or simply “blame it on others” stand. But very few notice the fundamental flaws with these campaigns that bear the real reasons. So let us look into these simple yet powerful reasons which will effectively deliver your marketing message and ensure better business promotion.

Direct sales message
Refrain from directly jamming all your sales ideas into your promotional content. Your skill should be to hide the sales drivers behind a well masked informational content which your readers will be happy with. It should always give your reader some quality information which they can relate to and make use of. This is where they get the feeling that the information was purely to help them and not to sell on them.

According to the Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.

Emotional and logical balance
Every marketer knows the role of emotion when making a sale. Your objective should be to pack emotion in your content, which the readers can feel. Once you connect with them emotionally over your product or service, you have almost won the sale. However, do not forget to give their minds enough logical reasons to support the purchase.

Deliver a progressive solution
This is a killer tool to make your user a guaranteed customer. Simply ensure that you give away a solution to the prospect immediately on coming in touch with your promotional campaign. Design the free solution in a manner that it can deliver him something which will immediately but partly help him. This will automatically make him your customer and he will almost make the full purchase as he begins to experience the benefits of your supportive product or purchase. Trial usage, free supplementary products or services are good examples of this technique.

Factual but not fictitious
Extreme sales pitch is a curse for your marketing content; it makes it look fictitious and creates doubt in your prospect’s mind. The idea here should be to make it as credible and factual as possible. You may need real figures, feedback and reviews of your solution to make it a real life solution.

Reader’s flow and perfect packaging
Your content should be divided into logical pieces, which should make sense and follow a perfect flow when your prospects reads it. It should never lose the interest of the reader with irrelevant, out of flow and bad content. One logical part should ease into another maintaining a good tension throughout the content. Second aspect is how the whole piece looks like; it should be a blend of copy, images, and good colors put in an eye catching manner.

Ill direction
Even after taking care of all the above aspects, if your campaign is not giving you the desired results, simply look into the list of people that you are targeting. An ill directed campaign is as good as nothing. You do not want to sell a Ferrari to someone looking to rent a cheap car. So first finalize your target and hit them hard.

When Vespa Motor Scooters returned to the US after a 15-year absence, the company thought that their target audience would be 20-year-olds. What they discovered is that their most enthusiastic customers were over 50 (source bnet.com).

Wrong timing
Do not sell air conditioners in winter, still most marketers do. I do not mean to say that businesses are really that foolish to make such a mistake but what I’m trying to convey is that, the more precise you are with your timing the better chances you have at the sale. Keep in mind things like first week of the month, major events related to your product or service, boom in supplementary markets and so on. Promotional efforts during these periods are more fruitful than hitting them hard all day long.

About the Author

Dave Otfinoski, CEO of My Business Assistant or “MBA”, has more than twenty-five years of executive, hands-on experience with small and mid-sized businesses. As CEO of MBA, Dave manages a team of experienced virtual assistants who have extensive expertise in the realms of small business operations, bookkeeping services, website design, SEO, content creation and call center operations. Outstanding client service and quality performance are the hallmarks of both My Business Assistant and the MBA team. We look forward to providing you with the Virtual Assistance that you may require to enhance your own business strategies. Please feel free to contact us at http://www.MyBusinessAssistant.com or call us at 800.993.9622 with any questions or inquiries that you may have.