Knowledge Based Outsourcing – The Real Winner For Small Businesses

Outsourcing, the global phenomena ushering workforce effectiveness, has evolved from a stage of merely handling deterministic tasks to delivering knowledge based business solutions, thereby generating cost and growth benefits for many businesses that don’t just look at outsourcing as a process to get rid of all the non-core mundane activities, but something more valuable.

This transformation of human cognition into business intelligence for answering the quintessential question of “What about the skills and subject expertise these vendors need to handle our core business processes?” is fast becoming the new definition of outsourcing services.

Defining knowledge based outsourcing

To simply put, it is the difference between making a phone call for fixing an appointment vs. providing complete customer support over phone. The latter as you can see requires expertise and skills compared to the former, where a pre-defined text does the job. This is where knowledge based outsourcing becomes a vital source of business assistance, that can bring about a whole new dimension to the way business processes are outsourced.


Data entry tasks vs. research tasks; appointment scheduling vs. intelligent customer support; posting updates/articles/videos on your social media accounts vs. engaging your social media fan base; performing link building vs. drawing qualified traffic to your site, and a lot more.

Here you see a clear distinction between all the above compared tasks in terms of the knowledge needed to perform them. This calls for subject expertise, skills and a clear understanding of your business, its ethics, its customers and its objectives by the service provider.

Challenges with knowledge based outsourcing

Evidently the real challenge lies in the mind – the knowledge that the vendor possesses in handling the outsourced process the way you might have handled. Emulating you may not be completely possible; however there can be boundaries that can be crossed and objectives that can be met or even surprises that can be delivered, by bettering you on the job.

The challenge also lies with you in deciding what to outsource. You may at times get carried away and decide to outsource your key tasks which you should refrain from doing.

After zeroing in on the processes, the next obvious challenge is to find the right vendor. The common roadblock here is that you find lot of small vendors who offer regular services but lack quality when offering knowledge based services, this may force you to look for other vendors who may tag a bigger price for his knowledge based services. This situation has often forced many businesses to operate with multiple vendors to take care of all their outsourcing needs, of course while attracting all the challenges of managing multiple vendors.


This situation has paved way for vendors to come up with specific knowledge based outsourcing solutions that can take care of specific intellectual task while also offering other common services. This will also help them to give these services at competitive costs. These vendors are fast becoming the real winners for small and medium businesses, who consider knowledge based outsourcing as a strategic business decision for achieving excellence.

Small businesses might not need advanced knowledge workers for all the tasks, but some critical activities might require a certain level of expertise. Vendors like MyBusinessAssistant are offering a service mix which ensures a 360 degree outsourcing solution; through right-shoring, identifying global talent based on skills, geographic and cultural backgrounds, and pooling intellectual resources at optimum costs. The key benefit here, especially for small businesses is that they can simply rely on a single vendor or assistant for all their needs, at lower costs and headaches.  

Clearly defined processes and expectations is the key to a successful association. But before that your task is to look for the right vendor. Choose vendors who deliver services in a niche. With appropriate knowledge workers you would be able to outsource the right tasks and get the work done in shorter timeframe and with better quality.

About the Author

Dave Otfinoski, CEO of My Business Assistant or “MBA”, has more than twenty-five years of executive, hands-on experience with small and mid-sized businesses. As CEO of MBA, Dave manages a team of experienced virtual assistants who have extensive expertise in the realms of small business operations, bookkeeping services, website design, SEO, content creation and call center operations. Outstanding client service and quality performance are the hallmarks of both My Business Assistant and the MBA team. We look forward to providing you with the Virtual Assistance that you may require to enhance your own business strategies. Please feel free to contact us at or call us at 800.993.9622 with any questions or inquiries that you may have.