How To Put A Small Business Online?

Here are some suggestions on how small businesses can start with e-commerce capabilities:

1. Find a reliable hosted e-commerce platform: This is the fastest way to get  your e-commerce website up and running. Here is a great website with e-commerce provider reviews. There are many such platform providers available who would rent the whole design, shopping cart technologies at a low monthly rent. This link may help you understand the pros and cons of using hosted and non-hosted services and which tool to implement.

2. Use a template: For faster set up, use an existing template as provided by the e-commerce system provider. You can get the template modified as per your need with the help of a web designer. Some e-commerce providers also provide merchant services. You can also talk to your bank about setting up a merchant account.

3. Initial testing: Upload few products and run an end-to-end test before uploading all your products.

4. Credibility seals: Research shows that the visitors make up their mind about the trustworthiness of a website within the first 10 seconds that they spend on it. Trust seals are verification certificates that state that the website is safe for transactions. Getting a trust seal from a well-recognized company will ensure that your visitors feel safe carrying out transactions on your site. Well-recognized companies that provide trust seals are FreeTrustSeal, Shieldo, TrustGuard, ETrust, Kikscore, and BBB. Credibility can be improved with proper contact information, clear return policies, and other info relevant for the visitors.

5. Offer visitor convenience with complete customer support: Have a proper phone support, chat support, and email customer support available for  people looking for further information. You can have a customer support team in-house or outsource it to a vendor. MyBusinessAssistant provides e-commerce virtual customer support solution.

6. Frequent traffic monitoring and website analytics: Continuously monitor web traffic and the visitor path and make necessary changes. Understand the reasons why people might be abandoning the shopping cart midway. Conduct A/B tests to tweak your pages and increase conversion rates. Research has shown that proactive online support can help increase conversions and sales.

If you own a small business that provides services, and wish to go online, then it’s very important to have powerful content, a design that depicts your branding, a high level of credibility, a display of your expertise in your domain,  social media links, easy contact and feedback mechanism, and a user-friendly virtual customer support.

If you are looking for information on how to make your business processes virtual, then please look at our recent blog article on how to build a profitable virtual workforce.

About the Author

Dave Otfinoski, CEO of My Business Assistant or “MBA”, has more than twenty-five years of executive, hands-on experience with small and mid-sized businesses. As CEO of MBA, Dave manages a team of experienced virtual assistants who have extensive expertise in the realms of small business operations, bookkeeping services, website design, SEO, content creation and call center operations. Outstanding client service and quality performance are the hallmarks of both My Business Assistant and the MBA team. We look forward to providing you with the Virtual Assistance that you may require to enhance your own business strategies. Please feel free to contact us at or call us at 800.993.9622 with any questions or inquiries that you may have.