How Are Mobile Devices Changing The Small Business Marketing Scenario?

Mobiles are like a necessity for most of us today! We need them to text, to talk, to Google, as our alarm clocks, and what not. Mobile phones have become the technology that small businesses need to listen to. Reports say that mobile penetration has increased by more than 75% in the last two years. Mobile marketing is an effective way for small enterprises to tap and target a all sections of clients. Small businesses are using it as a tool for local marketing and thus impacting their business in many ways.

Use of text message marketing:

All you need is a database of numbers and you can send text messages to your potential clients and customers. Even if you are not tech-savvy, sending a text message is the simplest thing. And unlike e-mails people tend to read the message superficially at least before deleting them. If you can catch the attention of your customers with your first line, chances are that the message will actually be saved in their box instead of going to their electronic trash bin.

Use of mobile coupons:

Small business owners send discount mobile coupons through SMS, promoting their business. For example, if you own an electronics goods store you can send discount coupons of your electronic goods to your existing customers during festival periods.

Increasing use of mobile apps:

The use of mobile applications has increased phenomenally. These downloadable applications designed for very specific functions make the device much more feature rich for its users. Tying-up with application developers or creating your own applications that meet the needs of your customers is a great way to let them know that you have expertise in your business domain.

Use of location based applications:

Through location based mobile applications, like foursquare, Facebookplaces, etc., people get to have a look at the location where your business is situated. Just through a plain Google maps app your customers/clients can find out the exact location of your business.

Acts as a form of viral marketing:

Mobile phone advertising acts as a form of viral marketing. Let’s say, you came to know of a great discount scheme through a text message, will you not forward the message to your friend or relative whom you think may benefit from the discount? Or let’s say you are thinking of taking a vacation with your friends and you get a message about great travel discounts, wouldn’t you share the information with them?

So if you are a small business and don’t have ample time and money to launch an elaborate marketing strategy, mobile marketing is one of the most convenient and easy methods to market your business. A simple text message and a little bit of creativity can do wonders for your business, especially in today’s wireless world where customers have become overtly dependant on technology to get bargains, and fulfill their smallest of needs!

About the Author

Dave Otfinoski, CEO of My Business Assistant or “MBA”, has more than twenty-five years of executive, hands-on experience with small and mid-sized businesses. As CEO of MBA, Dave manages a team of experienced virtual assistants who have extensive expertise in the realms of small business operations, bookkeeping services, website design, SEO, content creation and call center operations. Outstanding client service and quality performance are the hallmarks of both My Business Assistant and the MBA team. We look forward to providing you with the Virtual Assistance that you may require to enhance your own business strategies. Please feel free to contact us at or call us at 800.993.9622 with any questions or inquiries that you may have.