Generating Interesting Web Content Fast For Your Small Business Marketing Activities

With internet marketing requiring content and ideas at a much faster pace than conventional marketing, developing effective, smart and faster content is the key to succeed. Here are some easy and effective tips on how to get it done.

Write short but effective articles
This is one of the best ways to improve the search-ability and marketability of your product or service. You can do this by using blogs like Word Press which are search engine friendly. You just need to pick topics which can lure your prospects into reading; you can achieve this by focusing on customer benefits or solutions to customer’s problems. Make it small and a worthy piece of information to read and make sure you do not clutter it with your sales message. This is a great way to generate faster and effective web marketing content.


Study shows that small businesses that blog get 55% more website visitors.

                                                                      – Rick Burnes,
Gather testimonials
One of the easiest ways to develop highly effective marketing content. Just take feedback or two from your customers and flash it all around, in your site, blogs, emails, social media networks, ads, etc., and immediately improve your marketability. Just remember to keep your testimonials as real as possible and do not pen them on your own and make it look puffed up.

Get connected with emails
Write periodic emails to your prospective lists on issues which they can relate to. It should have benefits that your customers desire or solutions that can fix their immediate problems. On a continued basis such emails will lead to a healthy relation between you and your prospects and they will ultimately become your most loyal customers. This is something which can be done even on a daily basis, but ensure that you write stuff which the customer in all probability will be inclined to read. Also give your readers a choice to select the frequency of correspondence.

According to research conducted by the Direct Marketing Association, email marketing was expected to generate an ROI of $42.08 for every dollar spent on it in 2010.

Create short surveys
Build and conduct short surveys or questionnaire that your prospects will be willing to take up voluntarily. Of course, an incentive to fill the answers would always get you more results. This is one more great way to engage your prospects into conversing with you; this will also build good awareness of your brand. This is an easy and faster way to communicate and generate interest in your prospects. The information collected could be used to improve your service, as well as generate more research based content that has real insights.

Build a library of videos and messages
A good way to generate interesting content for your marketing is to create small interesting and informative videos for your prospects. Visuals always have the power to pull people in and get them interested. Your job is to create these videos keeping the prospect’s interests in mind and at the same time delivering your message.

“Clients are interested in the social effect and sharing potential of online video content because it provides a more meaningful interaction and an organic and relevant distribution of that content. However, we have to make sure that this kind of content is part of our overall campaign strategy and goals, and not a one-off strategy that’s forced out on the web.”

- Hashem Bajwa, Digital Strategy Director, Goodby, Silverstein & Partner

Engage professionals
With all your busy work schedules you may not find quality time for developing innovative marketing content or even follow all the above mentioned techniques. So engage professional marketers or virtual assistants, who can plan, create and execute web based marketing for you in quick time with great results. All the content that you generate can be used on your social media accounts, blogs, and forums.

Make writing a habit
Remember, the knowledge that you have has come with years of experience and hard work. It is best to make it a habit to keep jotting down points on your handheld device or a small pocket notepad. If you have some insights, examples, and bullet points of what you have in mind, then it would be easier for your writer to churn out content that has some weight.

The above mentioned techniques will only take little time of yours but is capable of generating the much needed marketing mileage for your business.

About the Author

Dave Otfinoski, CEO of My Business Assistant or “MBA”, has more than twenty-five years of executive, hands-on experience with small and mid-sized businesses. As CEO of MBA, Dave manages a team of experienced virtual assistants who have extensive expertise in the realms of small business operations, bookkeeping services, website design, SEO, content creation and call center operations. Outstanding client service and quality performance are the hallmarks of both My Business Assistant and the MBA team. We look forward to providing you with the Virtual Assistance that you may require to enhance your own business strategies. Please feel free to contact us at or call us at 800.993.9622 with any questions or inquiries that you may have.